THE SMART
CHINO
Your next trouser is not a chino.
BETTER MADE ESSENTIALS
Made from the world’s finest fabrics.
Designed in Germany. Handmade in the EU.
Sustainable luxury at fair prices.
Feels Better
REMARKABLY SOFT
Lasts Longer
MADE IN EUROPE
Fits Perfect
INDIVIDUAL LENGTH & WIDTH
Feels Better
100% COMBED COTTON
During the combing process, we removed impurities and straightened the fibres. The secret to produce our Grade A yarns.
REMARKABLY SOFT
Our custom-made fabric has a classic unbrushed finish on the inside, while the soft outside revolutionises the... traditional approach to French Terry.
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Lasts Longer
STRONGER FABRIC
We’ve developed an innovative diagonal knit on the inside of the fabric. Resulting in a stronger, more durable fabric... while maintaining its breathability.
MADE IN EUROPE
We work with the some of the best craftswomen and men in Europe and take the time to make every piece perfect. We... rethought every stitch and detail of the T-Shirt.
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Fits Perfect
LXURY DETAILS
Double-lined, reinforced rib knit hems and premium metal details such as eyelids and cord-string tips for an extra level... of luxury.
INDIVIDUAL LENGTH & WIDTH
Instead of the traditional one-dimensional approach for sizing, you're able to personalise size & length independently.
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Men’s Essentials
Luxurious classics, crafted in the best factories in Europe. Exceptional quality, made to fit.
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Women’s Essentials
Re-defining luxury basics. Made from the finest materials – sustainably produced.
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AFFORDABLE LUXURY
We offer timeless garments in a permanent collection. High-quality essentials that are fairly priced and made from the world’s finest materials.
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SUPERIOR FIT
Based on consumer data, we developed a new sizing system that is optimised for the needs of real people. 100% made for you.
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SUSTAINABLE SOURCING
We reduced transportation and improved the carbon footprint of our factories. We offset emissions by supporting local forest protection projects.
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CRAFTED IN THE EU
By collaborating with the best factories in Europe, we can guarantee exceptional craftsmanship and great working conditions.
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